{"id":1612,"date":"2025-10-06T14:57:49","date_gmt":"2025-10-06T17:57:49","guid":{"rendered":"https:\/\/witi.me\/novidades\/?p=1612"},"modified":"2025-10-06T15:06:22","modified_gmt":"2025-10-06T18:06:22","slug":"witime-no-rcs-world-tour-2025-google-brasil","status":"publish","type":"post","link":"https:\/\/witi.me\/novidades\/witime-no-rcs-world-tour-2025-google-brasil\/","title":{"rendered":"Witime marca presen\u00e7a no RCS World Tour 2025"},"content":{"rendered":"\n



O RCS World Tour, evento global promovido pelo Google<\/strong>, chegou ao Brasil ap\u00f3s edi\u00e7\u00f5es anteriores na Alemanha e Fran\u00e7a.

Com foco na evolu\u00e7\u00e3o da mensageria m\u00f3vel e no impacto do RCS (Rich Communication Services) nas estrat\u00e9gias de comunica\u00e7\u00e3o, o encontro reuniu cerca de 250 profissionais do setor na sede do Google em S\u00e3o Paulo.
<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n


A Witime<\/a> esteve entre os convidados, refor\u00e7ando seu papel e compromisso como empresa refer\u00eancia em performance, rastreabilidade e engajamento em escala<\/strong>. Estiveram presentes executivos de grandes marcas, parceiros de tecnologia e representantes de pa\u00edses da regi\u00e3o South Latam, como M\u00e9xico, Col\u00f4mbia e Argentina.

A programa\u00e7\u00e3o contou com a participa\u00e7\u00e3o de l\u00edderes globais do Google:
Stephen Brough<\/a> abriu o evento com uma vis\u00e3o global sobre o mercado de mensagens e os avan\u00e7os do RCS, destacando a entrada da tecnologia no iOS da Apple, o que consolida o RCS como padr\u00e3o de mensagens multim\u00eddia em quase todos os dispositivos m\u00f3veis.

Kaio Marin<\/a> compartilhou aplica\u00e7\u00f5es reais do RCS no Brasil, desmistificando d\u00favidas e evidenciando o potencial da tecnologia no marketing conversacional, especialmente quando combinada com intelig\u00eancia artificial.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Linda Kim Luu<\/a> apresentou cases internacionais de sucesso com RCS, mostrando os impactos positivos nos resultados das campanhas.

A participa\u00e7\u00e3o da Witime refor\u00e7a seu compromisso com a inova\u00e7\u00e3o e com as melhores pr\u00e1ticas do setor, acompanhando de perto os movimentos estrat\u00e9gicos do Google e contribuindo ativamente para a evolu\u00e7\u00e3o do RCS na Am\u00e9rica Latina.<\/p>\n","protected":false},"excerpt":{"rendered":"

O RCS World Tour, evento global promovido pelo Google, chegou ao Brasil ap\u00f3s edi\u00e7\u00f5es anteriores na Alemanha e Fran\u00e7a. Com foco na evolu\u00e7\u00e3o da mensageria m\u00f3vel e no impacto do RCS (Rich Communication Services) nas estrat\u00e9gias de comunica\u00e7\u00e3o, o encontro reuniu cerca de 250 profissionais do setor na sede do Google em S\u00e3o Paulo. A […]<\/p>\n","protected":false},"author":8,"featured_media":1615,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[7,5,36],"class_list":["post-1612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novidades","tag-comunicacao","tag-witi-me","tag-witime"],"yoast_head":"\r\nWitime marca presen\u00e7a no RCS World Tour 2025<\/title>\r\n<meta name=\"description\" content=\"A Witime marcou presen\u00e7a no RCS World Tour 2025, evento do Google que debateu o futuro da mensageria e o avan\u00e7o do RCS na Am\u00e9rica Latina.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/witi.me\/novidades\/witime-no-rcs-world-tour-2025-google-brasil\/\" \/>\r\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\r\n<meta property=\"og:type\" 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